In 2016 founder and CEO Austin Rohr opened his first store, Superior Firearms in Tyler, Texas. The first store quickly became too small as customers became more aware of Mr. Rohr's passion for making sure all East Texans were armed at a fair price. This led to the rebranding into Superior Outfitters, relocating the flagship store to a much larger location, the opening of Longview, and the newest addition of the Terrell location.
Superior's values have never changed and any Superior team member will tell you first hand that customer service is at the top of the priorities. We as a company pride ourselves in being the best priced (with a price match guarantee), being the only retailer to give every firearm a lifetime warranty regardless of the manufacturer's warranty.